Can you recall a time before there was a Sephora in your neighborhood, before people spoke about beauty on TV, before brands were selling their products online? Jennifer Walsh can, and she made it her mission to literally change the landscape of beauty retailing in 1998.
Jennifer became a fixture on TV in 1998 every week showcasing brands that no one had ever heard of, such as Kiehl’s, Fresh, Stila, Philosophy, La Mer, Bobbi Brown, LUSH, Urban Decay, etc. Week after week people would call her office asking where one could find these brands and unfortunately at the time, there truly wasn’t a place to go to find niche products. This was the moment when she knew she had a unique
idea. Jennifer already had great relationships with these new and emerging brands thru her TV spots and she always hated to be “oversold” at the department store cosmetic counter. The concept of taking beauty and skin care out of the department store setting and selling it in a relaxed and fun boutique setting had not been seen quite yet in the market.
She very quickly began to create the concept and roll out her first store. Nay sayers bombarded her with negativity continuously telling her it would never work, that people only shop for cosmetics in a department store, that it would probably fail within 6 months, that it was the dumbest idea that they had ever heard of. Jennifer had to put the negativity out of her mind and put it behind her.
With a strong vision to forge ahead, Jennifer Walsh created a multi platform beauty brand, which became the first beauty brand in the US to do so. A beauty brand that utilized retail stores, a beauty website, and a weekly TV spot had never been done before Ms.Walsh’s concept for The Beauty Bar.
Beauty was in her blood and her vision was direct. Ms. Walsh grew the beauty empire to become a multi platform multi million dollar business before selling it in 2010. She helped educate customers and viewers on new brands and created life long friendships with the brands themselves as it was a tight knit family of
emerging entrepreneurial businesses, all realizing that they were in this growth and expansion mode together.
As a veteran architect of the beauty landscape, Ms.Walsh is now hired as a consultant to help create store/merchandising concepts. She has also built the US infrastructure for European brands looking to expand into the US market.
You can also find Jennifer speaking throughout the country on beauty and entrepreneurship and is often seen on most news channels talking about how to grow and sustain a successful business.